The Level 300 students reading Development Communication course in the Bachelor of Arts in Media and Communication programme embarked on a Breast Cancer Awareness Campaign at the city campus of Kessben University College on Sunday, 19^th October, 2025.

The students, in their Breast Cancer Awareness Campaign T-shirts, visited every lecture hall to educate colleague students on the preventive measures of breast cancer, focusing on the use of the participatory approach which has been studied by the students in the Development Communication class.

As part of the campaign, the involvement of students was coordinated by the course representatives and was inspected and graded by the course instructor, Mr Andrews Kwakwa Peprah. Mr Peprah expressed the fact that such projects focus on putting the theories that students have gained in class into practice and added that the students will embark on a Community Impact Project (CIP) as their end-of-semester assessment for the Development Communication course. The CIP will focus on students’ engagement in development projects and how to effectively communicate them to indigenes at selected communities in Ashanti Region.

In an interview with the Registrar of the University College, Mr Samuel Osei-Poku, he expressed his profound appreciation to the course lecturer, Mr Andrews Kwakwa Peprah for engaging his students to put what they have studied on development into practice and allowing the University community to have a fair share of the benefits of the course. Mr Ose-Poku endorsed the end-of-semester examination approach that has been arranged and promised to be available during the presentation for the Community Impact Project (CIP).

In all, the students reading the Development Communication course showed overwhelming appreciation to their lecturer, Mr Peprah and the University College in general for giving them this opportunity to exhibit their acquired knowledge from the course and requested that they are given more of these opportunities.

“We are delighted to have engaged the girls at KUC on how to prevent themselves against breast cancer infection in this pink month. We thank our lecturer and the university in general for this opportunity. The selected communities should wait for us for the CIP”, Mrs Rebecca Sarfoh, the course representative opined.